Overview

Mudra Institute of Communications, Ahmedabad (MICA), also known as MICA Ahmedabad, is a deemed university specializing in strategic marketing and communication. Established in 1991, it is located in Ahmedabad, Gujarat, India, with a single main campus. MICA is a Deemed-to-be University under Section 3 of UGC Act, recognized by the University Grants Commission (UGC). The institute holds an NAAC grade 'A' awarded in 2018. Official site: www.mica.ac.in.

Quick Facts

• Founder: A.G. Krishnamurthy
• Director: Prof. Shailesh Rao
• Student Count: Approximately 500
• Departments: Marketing, Communications, Digital Media, Analytics, Design
• NAAC Grade: A (2018)
• NIRF Rank 2023: Ranked among top 100 Management institutes in India (source)
• Contact: +91-79-6604 4200, info@mica.ac.in

Courses & Programs

• Faculties: Management, Communication, Design, Analytics
• Popular Programs: PGDM-C (Post Graduate Diploma in Management - Communications), Fellow Program in Management (FPM), Certificate programs
• Duration: PGDM - 2 years full-time; FPM - 3-5 years
• Mode: Regular (On-campus)
• Intake: PGDM approx. 180 seats annually

Admissions

• Mode: Entrance-based merit admission
• Accepted Exams: CAT/XAT/GMAT for PGDM; MICA conducts MICAT (MICA Admission Test) specifically for PGDM Communications (admission page)
• Timeline: Applications open October–December, results January–February
• Apply: Online application available at application.mica.ac.in. Offline submission Not available
• Steps: Register → Fill form → Upload documents → Pay fee → Appear for MICAT → Shortlist → Interview → Final admission offer

Eligibility

• PGDM: Bachelor's degree (any discipline) with minimum 50% marks (45% for reserved categories)
• FPM: Master’s degree / PGDM with relevant experience and qualifying test scores (CAT/GMAT/GRE/UGC NET)
• Documents Required: Academic transcripts, entrance exam scorecard, ID proof, passport-sized photos
• Age Limit: No specific restriction

Fee & Scholarships

• PGDM Tuition Fee: Approx. INR 17,00,000 for 2 years (inclusive of tuition, library, exam fees)
• Hostel Fee: Approx. INR 1,50,000 per year
• Scholarships: Merit-based scholarships, SC/ST/OBC/EWS reservation-based fee concessions, and government scholarships applicable (details)

Placements

• Placement Rate: Around 95%
• Average CTC: INR 14 LPA
• Highest CTC: INR 30 LPA
• Top Recruiters: Amazon, Google, Deloitte, OYO, Infosys, Zee, P&G
• Placement Cell: Career Services, contact: placement@mica.ac.in
• Internships: Mandatory summer internships with reputed firms

Campus & Facilities

• Hostels: Separate for boys and girls, Wi-Fi enabled
• Mess: On-campus with diverse cuisine options
• Sports: Outdoor courts, gymnasium, indoor games
• Labs & Library: State-of-the-art media labs, central library with digital access
• Healthcare: On-campus medical facilities, counseling services
• Transport: Shuttle services connecting main Ahmedabad areas
• Clubs/Fests: Advertising Club, Digital Media Club, cultural and management fests

Faculty & Research

• Notable Faculty: Experts in marketing communications, digital media, behavioral science
• Research Centres: Centre for Brand Management, Digital Innovation Hub
• Grants & Patents: Multiple funded projects from Indian govt. and industry partners
• MoUs: Collaborations with global universities and media houses

Rankings

• NIRF 2023: Ranked #50–100 in Management category (official)
• NAAC: Grade A (2018) certificate
• India Today 2023: Top 20 B-Schools in India Not publicly available exact rank

Results, Cut-Offs & Seat Matrix

• Cut-offs: MICAT percentile cutoffs approx. 80+ for shortlist
• Seat Matrix: Total PGDM intake ~180
• Result Info: Available on application portal

How to Reach

• Nearest Airport: Sardar Vallabhbhai Patel International Airport, Ahmedabad (12 km)
• Nearest Railway Station: Ahmedabad Junction (Ahmedabad Railway Station) (~10 km)
• Local Transit: Autos, taxis, city buses available; institute shuttle service on demand

FAQs

Q1: What is the selection process for PGDM at MICA?

A1: Selection is based on MICAT exam scores followed by personal interview and written ability test.

Q2: Does MICA offer hostel facilities?

A2: Yes, separate Wi-Fi-enabled hostels are available for boys and girls on campus.

Q3: Are scholarships available for SC/ST students?

A3: Yes, scholarships and fee concessions are offered as per government policies.

Q4: Can I apply offline for admission?

A4: No, applications must be submitted online via the official portal.

Q5: What is the approximate fee for the PGDM program?

A5: The total fee is approximately INR 17 lakh for two years excluding hostel fees.

Q6: Which entrance exams are accepted for admission?

A6: MICAT is mandatory; applicants must also have valid CAT/XAT/GMAT scores.

Q7: What are the placement opportunities after graduating?

A7: MICA has a 95% placement rate with an average salary above INR 14 lakh per annum.

Q8: When do admissions start?

A8: Admissions typically open in October and close by December each year.