Overview

Official Name: Amity School of Communication (ASCO), Noida
Common Short Names: ASCO, Amity School of Communication
Type: Private school, part of Amity University Uttar Pradesh (Deemed to be University)
Year Established: 2002
Campus Location: Noida, Uttar Pradesh, India
Approvals & Affiliations: Recognized by UGC; NAAC accredited (Grade: A+ as per latest available data 2023); AICTE approval not applicable for communication courses
Official Website: https://www.amity.edu/asco

Quick Facts

• Founder: Dr. Ashok K. Chauhan
• Chancellor: Dr. Aseem Chauhan
• Vice Chancellor: Dr. Atul Chauhan (Amity University Uttar Pradesh)
• Director: Prof. Vibhatma Singh (ASCO)
• Student Population: Approx. 1500+ students (across all communication programs)
• Departments/Faculties: School of Communication (Journalism, Advertising, Public Relations, Media Studies)
• Contact: Phone: +91-120-2441567, Email: asco@amity.edu, Address: Amity University Uttar Pradesh Campus, Sector 125, Noida, UP - 201313
• NAAC Grade: A+ (2023) — NAAC Official
• Rankings: Amity University ranked among NIRF Top 100 Universities 2023 (University overall, not specific to ASCO)

Courses & Programs

• Faculty: Mass Communication & Media Studies
• Popular Courses:
  • B.A. in Journalism & Mass Communication (UG, 3 years, Regular)
  • B.Sc. in Animation & Multimedia (UG, 3 years, Regular)
  • M.A. in Mass Communication (PG, 2 years, Regular)
  • Diploma in Advertising & PR (1 year, Regular/Part-time)
  • Ph.D. in Media Studies (Research)
• Mode of Study: Regular full-time programs primarily; some diploma/short-term courses offered hybrid/online
• Intake: Approx. 60-90 students per batch depending on program
  Specific intake numbers not publicly detailed on official sources

Admissions

• Admission Modes: Merit-based admission through qualifying examination marks; Amity conducts its own entrance test called Amity JET (Joint Entrance Test) for some courses.
• Accepted Entrance Exams: Amity JET, CUET (for UG Mass Communication from 2023 onward as per norms), and direct interview for PG courses.
• Admission Timeline: Applications open April-May for new academic sessions starting July-August;
  Visit ASCO Admissions for latest updates.
• Application Process:
  1. Apply online through official admission portal.
  2. Fill application form, upload required documents.
  3. Appear for Amity JET or submit CUET score as applicable.
  4. Attend personal interview/group discussion for shortlisting.
  5. Receive admission offer and complete fee payment.
  6. Offline application available upon request at ASCO campus office.

Eligibility Criteria

• UG Programs: 10+2 or equivalent pass from recognized board; minimum 50% aggregate marks; English as compulsory subject.
• PG Programs: Bachelor’s degree in relevant stream with minimum 50% marks (relaxation for reserved categories as per university rules).
• Ph.D. Admission: Master’s degree in communication/media studies or allied field; entrance test/interview by university.
• Documents Required:
  • Mark sheets (10th, 12th, Graduation)
  • Transfer certificate/Leaving certificate
  • Character certificate
  • Passport size photographs
  • ID proof (Aadhar/PAN/Passport)
  • CUET scorecard or Amity JET admit card (if applicable)

Fee Structure & Scholarships

• Indicative Tuition Fees:
  • B.A. Journalism & Mass Communication: Approx. ₹2.5 - 3.5 Lakh total course fee
  • M.A. Mass Communication: Approx. ₹2.0 - 3.0 Lakh total course fee
  • Diploma Courses: ₹50,000 - 1,00,000 per year
  • Additional fees for hostel, exam, library charged separately.
• Scholarships & Financial Aid:
  • Merit-based scholarships awarded yearly on academic performance.
  • Government scholarships for SC/ST/OBC/EWS candidates as per state and central govt schemes.
  • Institute offers need-based financial aid and fee concessions.
  • See Amity Scholarships & Financial Aid for details.

Placements & Career Outcomes

• Placement Highlights:
  • Average placement rate: Approx. 85% for communication graduates
  • Average CTC: ₹3.5 - 4.5 LPA; Highest CTC reported: ₹8 LPA (2023)
  • Top Recruiters: Times Group, HT Media, Zee Media, Dentsu, Ogilvy, PepsiCo, Wizcraft
  • Active placement cell with regular pre-placement training and internship facilitation
  • Internship opportunities with media houses and PR agencies facilitated by ASCO
  • Placement Cell Contact: placement@amity.edu

Campus & Facilities

• Hostels: Separate boys’ and girls’ hostels with mess facilities at Noida campus
• Sports & Recreation: Indoor and outdoor sports facilities, gymnasium
• Laboratories: State-of-the-art media labs, editing suites, soundproof studios, AV presentation rooms
• Library: Digital and physical collection with communication journals, newspapers, and magazines
• Healthcare: On-campus medical facilities with 24x7 ambulance support
• Transport: University shuttle buses connecting major Noida and Delhi NCR points
• Wi-Fi & Connectivity: Campus-wide high-speed Wi-Fi & broadband
• Research Centres: Centre for Communication Research and Development (CCRD)
• Student Life: Multiple student clubs (Film, Drama, Debates), Annual fest "Amity MassCon" and media conclaves

Faculty & Research

• Notable Faculty: Prof. Vibhatma Singh (Director), Dr. Monika Chauhan (Associate Professor), experts with national/international publications
• Research Centres: CCRD focusing on media studies, communication technologies
• Research Grants/MoUs: Collaborative MoUs with leading media firms and foreign universities for student exchange and joint research (Details not fully public)
• Patents/Publications: Faculty actively publish research papers in indexed journals; patents data not publicly available

Rankings & Reputation

• NIRF: Amity University Uttar Pradesh ranked 87th among universities in India (2023) — NIRF
• NAAC: Accredited with Grade A+ (2023) — NAAC Dashboard
• India Today & Outlook: Amity University featured in top private universities category (ASCO-specific ranking not separately listed)
• QS India: Institution not separately ranked for communication courses

Results, Cut-Offs & Seat Matrix

• Results: Published online at ASCO Results Portal and university student portal
• Seat Matrix: Approx. 60-90 seats per UG/PG program (subject to university regulations)
• Cut-Offs: Category-wise cut-offs published after entrance tests; typical general category cut-off for UG ~50% marks; reserved categories as per Govt of India norms
• No detailed public official cut-off scores as of 2024-06-05

How to Reach

• Nearest Airport: Indira Gandhi International Airport, Delhi (Approx. 45 km)
• Nearest Railway Station: New Delhi Railway Station (Approx. 40 km), Noida Sector 18 Metro Station (closest local transit)
• City Connectivity: Well-connected via Delhi Metro (Blue Line), buses, and roadways
• Local Transit: Metro, auto-rickshaws, app-based cabs (Ola/Uber)

FAQs

1. How can I apply for courses at Amity School of Communication?

You can apply online through the official admission portal. Offline applications are also available on request.

2. Does ASCO accept CUET scores for admission?

Yes, for UG Mass Communication admissions CUET scores are considered as per recent university notification.

3. What scholarships are available?

Merit-based, government scholarships, and financial aid for reserved categories are available. Details at Amity Financial Aid.

4. Is hostel accommodation available?

Yes, separate hostels for boys and girls with mess facilities are provided at the Noida campus.

5. What is the placement record for communication courses?

Placement rate is around 85%, with top recruiters from media and advertising sectors.

6. Can I get admission through direct merit without entrance exams?

Some courses offer direct admission based on merit and interview as per university rules.

7. When do admissions generally start?

Applications open from April-May every year for academic sessions beginning in July-August.

8. Are internships mandatory?

Yes, internships are a key part of the curriculum to provide practical industry exposure.

9. What are the eligibility criteria for PG Mass Communication?

A bachelor’s degree with at least 50% marks in any discipline, preferably related to media.

10. How can I contact ASCO for further queries?

Call +91-120-2441567 or email asco@amity.edu.